BMW To Go respects your privacy and is committed to protecting the personal information you provide when using our website and services.

This Privacy Policy explains what information we may collect, how we use it, how long we may retain it and the rights you have regarding your personal information.

By using BMW To Go, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information when you create an account, advertise a BMW, contact a seller, contact BMW To Go, subscribe to communications or otherwise use our services.

This information may include:

• Your name
• Email address
• Phone number
• Account information
• Vehicle information
• Vehicle registration details
• Vehicle photographs
• Location information you choose to provide
• Messages or enquiries submitted through the website
• Information you provide when contacting BMW To Go
• Marketing preferences
• Technical information relating to your use of the website

When advertising a vehicle, we may also collect information relating to your BMW, including its model, age, mileage, specification, asking price, description and photographs.

How We Use Your Information

We may use your personal information to:

• Create and manage your BMW To Go account
• Create and display your vehicle listing
• Allow potential buyers to contact sellers
• Process listing purchases and advertising services
• Provide customer support
• Respond to enquiries
• Send important information relating to your account or listing
• Prevent fraud, spam and misuse of the marketplace
• Maintain the security of BMW To Go
• Improve our website and services
• Understand how visitors use BMW To Go
• Promote vehicle listings where appropriate
• Send marketing communications where permitted by law and according to your communication preferences
• Comply with legal and regulatory obligations

We only process personal information where we have an appropriate lawful basis for doing so.

Depending on the circumstances, this may include performing a contract with you, complying with a legal obligation, pursuing our legitimate interests, or obtaining your consent.

Vehicle Listings

When you advertise a BMW through BMW To Go, certain information you provide will be displayed publicly as part of your vehicle listing.

This may include:

• Vehicle details
• Vehicle description
• Photographs
• Asking price
• General vehicle location
• Seller information you choose or agree to make available
• Contact options

You should not include sensitive personal information within the public description or photographs of your vehicle.

Before uploading photographs, we recommend checking that they don’t unintentionally display personal information such as home documents, correspondence or other information you don’t want published.

Buyer and Seller Communications

BMW To Go allows prospective buyers and sellers to connect regarding vehicles advertised through the marketplace.

When you submit an enquiry about a vehicle, information you provide may be shared with the relevant seller so they can respond.

This may include your name, contact details and the contents of your enquiry.

When advertising a vehicle, certain contact information may also be made available to prospective buyers depending on the contact options available through BMW To Go.

Users should only use contact information obtained through BMW To Go for genuine purposes relating to the advertised vehicle.

Email Communications

We may contact you by email to:

• Confirm your account
• Provide information about your vehicle listing
• Send enquiries relating to your advertised BMW
• Respond to support requests
• Provide important service information
• Notify you about changes affecting your account or listing
• Send relevant reminders
• Send marketing communications where permitted

Service communications that are necessary to operate your account or provide a service you’ve requested may still be sent even if you’ve opted out of marketing communications.

SMS and Other Communications

Where you provide a telephone number, we may use it where reasonably necessary to provide our services or communicate with you about your account, enquiry or vehicle listing.

Where permitted by applicable law and according to the preferences you’ve provided, we may also send promotional communications by SMS or other messaging services.

Where SMS marketing is used, instructions for opting out will be provided where required. This may include replying STOP to an SMS.

You can also contact BMW To Go if you would like to update your communication preferences.

Marketing Communications

BMW To Go may send information about our marketplace, offers, services or other relevant content where we’re permitted to do so under applicable law.

Where consent is required, we will request it before sending marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained within the email.

Where applicable, you can opt out of SMS marketing by following the instructions contained within the message.

Opting out of marketing will not prevent us from sending necessary service communications relating to your BMW To Go account, listing or a service you’ve purchased or requested.

We do not sell your personal information to third parties for their own marketing purposes.

Payments

Where you purchase a vehicle listing, upgrade or other paid service through BMW To Go, payment information may be processed by a third-party payment provider.

BMW To Go may receive information relating to the transaction, such as:

• Payment status
• Amount paid
• Transaction reference
• Date of payment
• Product or advertising package purchased

Payment card details may be processed directly by the relevant payment provider rather than stored directly by BMW To Go.

Log Data

When you visit BMW To Go, certain technical information may be collected automatically.

This may include:

• IP address
• Browser type
• Browser version
• Device information
• Operating system
• Pages visited
• Referring website
• Time and date of visits
• Time spent on pages
• Website interactions
• Other technical and diagnostic information

We may use this information to understand how BMW To Go is used, diagnose technical issues, improve performance and protect the security of our website.

Cookies

BMW To Go uses cookies and similar technologies.

Cookies are small files stored on your device that can help websites remember information and understand how visitors interact with their services.

Cookies may be used for purposes including:

• Keeping users signed in
• Remembering preferences
• Website functionality
• Security
• Analytics
• Measuring website performance
• Advertising and marketing, where permitted

Some cookies are necessary for the website to operate correctly.

Other cookies, such as certain analytics or advertising cookies, may require your consent before being placed on your device.

Where required, you can manage your cookie preferences through the cookie controls provided on BMW To Go.

You can also configure your browser to refuse or delete cookies, although doing so may affect some website functionality.

Analytics

We may use analytics services to understand how visitors use BMW To Go.

Analytics information can help us understand things such as which pages are popular, how visitors find the website and how users interact with different parts of the marketplace.

Depending on the service and your cookie preferences, these providers may process information such as your device information, IP address and website activity.

Where consent is legally required for analytics technologies, they will only be used after the appropriate consent has been obtained.

Advertising

BMW To Go may use online advertising services to promote our marketplace and vehicle listings.

These may include search engine advertising, social media advertising and other digital marketing platforms.

Where advertising technologies involve cookies or similar tracking technologies that require consent, they will only be used according to the preferences you provide through our website.

Social Media

Vehicle listings may be promoted through BMW To Go’s social media channels.

Where appropriate, this may include publicly available information from the vehicle listing, such as:

• Vehicle photographs
• Model and specification
• Asking price
• General location
• A link to the listing

If your vehicle has sold or you would like a social media post relating to your listing removed, please contact BMW To Go.

Third-Party Services

BMW To Go may use trusted third-party providers to help operate our website and services.

These may include providers responsible for:

• Website hosting
• Email delivery
• SMS communications
• Payment processing
• Analytics
• Website security
• Advertising
• Customer support
• Data storage

These providers may process personal information on our behalf where necessary to provide their services.

We aim to use reputable providers and require personal information to be handled appropriately where applicable.

Some third-party providers may process information outside the United Kingdom. Where this occurs, appropriate safeguards will be used where required by applicable data protection law.

Sharing Your Information

We may share personal information where reasonably necessary:

• With sellers when you submit a vehicle enquiry
• With service providers helping us operate BMW To Go
• With payment processors when you purchase a service
• Where required by law
• To prevent or investigate fraud or criminal activity
• To protect BMW To Go, our users or others
• In connection with a sale, merger or transfer of the business or its assets, subject to applicable legal requirements

We do not sell personal information to third parties for their own marketing purposes.

Data Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure or destruction.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

Users are also responsible for keeping their account credentials secure and should not share passwords with other people.

If you believe your BMW To Go account has been compromised, please contact us.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period may depend on factors including:

• Whether you have an active account
• Whether you have an active or previous vehicle listing
• Our contractual relationship with you
• Legal and accounting requirements
• Fraud prevention
• Resolving disputes
• Establishing or defending legal claims

Information may be securely deleted or anonymised when it is no longer required.

Your Data Protection Rights

Under UK data protection law, you may have rights relating to your personal information.

Depending on the circumstances, these may include the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your personal information
• Request restriction of processing
• Object to certain types of processing
• Request transfer of certain information
• Withdraw consent where processing is based on consent

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Some rights are subject to legal exemptions and may not apply in every situation.

To exercise your rights, please contact BMW To Go.

We may need to verify your identity before completing certain requests.

Complaints

If you have concerns about how BMW To Go handles your personal information, please contact us first so we can investigate the issue.

You may also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Children’s Privacy

BMW To Go is a vehicle marketplace and is not intended for children.

We do not knowingly collect personal information from children where doing so would be inappropriate.

If we become aware that personal information relating to a child has been collected improperly, we will take appropriate steps to remove it.

Links to Other Websites

BMW To Go may contain links to third-party websites.

We are not responsible for the privacy practices or content of websites operated by third parties.

If you follow an external link, you should review the privacy policy of the relevant website before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to BMW To Go, our services, technology or applicable legal requirements.

The latest version will always be published on this page.

Where appropriate, significant changes may also be communicated through the website or other reasonable methods.

Contact Us

If you have any questions about this Privacy Policy, how your personal information is used or would like to exercise your data protection rights, please contact BMW To Go through our website:

Contact BMW To Go

BMW To Go – The BMW Marketplace.